This is the next part in my business blog series, and today we're getting clear about what it is you need to show in your brand's marketing activities. Often, people like what you do, but they’re not always sure how it fits for them or whether working with you would be the right choice. When that clarity is missing, people hesitate. And hesitation usually turns into scrolling on. Making it easy to engage you isn’t about being pushy or salesy — it’s about clarity, reassurance,

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